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Analysis of Google’s New Local UI

Here: http://www.davidmihm.com/blog/google/new-local-ui/

Those of you who haven’t been out of town for the last three weeks (:D) have no doubt been keeping up with the latest changes to Local results in Google Universal search more assiduously than I have.  The screenshot below is taken fromMike Blumenthal’s excellent analysis of the change to the Authoritative OneBox–which has been live here in Portland for the last week or so.

Here we see the business’s website listed first in the Organic result, but an unlinked business title right next to that visually-dominant Map.  The only links in the OneBox itself point to the Place Page for that business, or to the yellow tag which it has paid Google $25/month to show.

Here: http://blumenthals.com/blog/2010/07/10/google-serps-now-showing-new-onebox/

t appears that Google has rolled out changes to the display of the Local Onebox showing on the main search engine results page. While I do not have a large enough sample to know if the change is permanent and shows everywhere, I have tested it on several ISPs and via a proxy server to know that it is very widespread and as such seems unlikely to be a test. The change mirrors some of the elements seen last week in the Google Maps 7-Pack test. (Click to view larger)

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