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Category Archives: Best Practices

Great post about landing page optimization by Oli Gardner

Great post about landing page optimization by Oli Gardner, Co-Founder & Director of Inbound Marketing at Unbounce.com, over at SEOMoz: http://www.seomoz.org/blog/the-12step-landing-page-rehab-program-infographic-10488 Includes a few handy info-graphics: Study the 12-step infographic to see where each step in the program should be applied to the conversion funnel. Here’s a condensed list of the key points: STEP 1 – [...]

Google LBC Best Practices – Phone Number Verification

This week I claimed the Google Local Business Center profile listing for a new local client, heat transfer equipment manufacturer Diversified Heat Transfer Inc. The company has been in business for over 75 years, so their Google LBC profile has to be pretty well aged. The phone number in Google data was an older number, [...]