The Process

Step 1: Define the Target Audience and Value Proposition.

We begin the process by simplifying the client's business down to one sentence. Customers are motivated to buy because of the value you provide them. The mission of all your marketing must be to communicate that value as clearly, simply and persuasively as possible. If your marketing accomplished that mission it will pay for itself many times over.

We find the value proposition by thoughtfully answering fundamental questions about your business, such as:

What business are you in?
Why are you in that business?
What does your company sell?
Who do you sell it to?
Who are your competitors?
How are you different from your competitors
What makes your customers fall in love with what you sell?

The end result: the value proposition
This process will produce an effective, compelling, persuasive and accurate value proposition statement. The objective off all your integrated marketing efforts and materials will be to reinforce that value proposition to increase sales.

Step 2: Search Keyword Researh and Competitor Analysis.

Marketing is more than advertising. It is about communicating with your customers. Most companies are likely to benefit from having a well designed and coded website as the anchor to their marketing efforts. Most companies will benefit from having a website that is designed to be understood by Google and that ranks well for relevant search terms.

Website

If you don't have a website, we'll write, design, build and launch one for you.
If you have a website, but it needs improvement, we'll make those improvements.
If your website is good, then we're good.

Advertising
We'll consider any media, on or offline, that will effectively reach your customers. Paid search, Facebook ads, email campaigns, radio, fliers, local cable TV are all possible.

Whatever media will best reach your customers is the media we want to advertise in. The important thing is that all the campaigns are integrated to reinforce your core value proposition.

Step 3: Website (Re)Design and Development.

Just because we love a campaign and think it will work, that doesn't mean our job is done. The only thing that matters is that your marketing performs well by persuading your customers to buy from you.

We will run new campaigns on a small-scale basis and measure the impact on sales. If sales increase, we roll out the campaign. If sales stay flat, we adjust the campaign and try again. We don't want to spend money on advertising that isn't going to drive sales.

Step 4: Local Directory Submission and Link Building.

No campaign is launched without tracking and analytics built in. If customers are directed to your website, a trackable link will be used. If they are given a phone number to call, and unique trackable number will be used.

When a winning campaign has been established, we will attempt to beat it by testing measurable changes, such different offers, language or colors.

Marketing is a process of continuous improvement and increasing sales.

Step 5: Ongoing Analytics and Adjustments.