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- SEO
- | Search Engine Advertising
- | Website Design
- | Message Strategy
Search Engine Advertising
The listings that appear at the top and right side of search engine results pages are paid advertisements. Advertisers choose the keywords that cause the ads to appear, so ads are only displayed to targeted consumers who are searching for relevant products and services.
Advertisers pay for clicks, not ad impressions, so there are no costs unless you get traffic. The more you agree to pay per click (or bid) for a specific keyword and higher your ad ranks in the paid search results, and the more consumers visit your website.
- Cost-Per-Click
Pay only when someone clicks on your ads.
- Campaign Management
We'll create and manage your local ad campaign on the major search engines: Google, Yahoo! and MSN.
- Controlled Costs and Budget
Drive website traffic with a set monthly budget. Spend only as much as your authorize.
- Highly Targeted Visitors
Your ads will only display when customers are searching on keywords related to your products and services.
- Locally Targeted Customers
Target local customers with both local keywords and automated geographic targeting software.
- More Customers for Less Money
Paid search marketing has a higher, and more measurable, return on investment than any other advertising methods.
Best Practices For Writing Effective Text Ads
- Create simple, enticing ads.
What makes your product or service stand out from your competitors? Highlight these key differentiating points in your ad. Be sure to describe any unique features or promotions you offer. - Include prices and promotions.
The more information about your product that a user can gain from your ad text, the better. For example, if a user sees the price of a product and still clicks the ad, you know they're interested in a potential purchase at that price. If they don't like the price, they won't click your ad, and you save yourself the cost of that click. - Use a strong call-to-action.
Your ad should convey a call-to-action along with the benefits of your product or service. A call-to-action encourages users to click on your ad and ensures they understand exactly what you expect them to do when they reach your landing page. Some call-to-action phrases are Buy, Purchase, Call today, Order, Browse, Sign up, and Get a quote; while 'find' and 'search' may be accurate verbs, they imply that the user is still in the research mode, and may not encourage the user to perform the action you'd most like them to take. - Include one of your keywords in your ad text.
Find the best performing keyword in your ad group and include it in your ad text, especially in the title. Whenever a user types that keyword and sees your ad, the keyword phrase will appear in bold font within your ad on Google. This helps draw the user's attention to your ad and shows users that your ad relates to their search. - Choose the best destination URL.
Review the website you're advertising and find the specific page that has the information or product described in your ad. If users do not find what is promised as soon as they arrive, they are more likely to leave your website. Be sure that any promotions and particular products mentioned in your ad are visible on your landing page. - Test multiple ads in each ad group.
Experiment with different offers and call-to-action phrases to see what's most effective for your advertising goals. Our system automatically rotates ads within an ad group and shows the better-performing ad more often.
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