Inbound Marketing Strategy

The wall separating search engine marketing and social media marketing has crumbled. Search influences social, social influences search, and all of it is measured and optimized with web analytics.

Our comprehensive service approaches client needs from search and social combined, tying it all together with web Analytics.

Search Engine Optimization – SEO

• Identifying the target key words for attracting the right traffic
• Search engine friendly site architecture
• Inbound and onsite link analysis
• Link building services and strategies
• Video and image optimization
• Editorial training on SEO best practices

Paid Search – SEM, PPC, CPC

• Keyword research and strategy
• Campaign setup
• Ongoing maintenance and optimization
• Analysis and reporting

Social Media Strategy & Planning

• Content strategy and promotion tactics
• Content editorial schedules/calendars
• Staff training on best practices
• Influencer identification and marketing programs

Social Media Implementation

• Set up and growth of Twitter and Facebook fan base
• Website optimization for following and sharing
• Manage contests, polls and sweepstakes
• Paid campaign execution
• Performance analytics & reporting

Web Analytics

• Established key performance indicators (KPIs)
• Web Analytics implementation
• Ongoing analysis & reporting