Social Media

People use social media to share information about themselves, and to discover information about things they care about – friends, family, topics, brands, products activities, etc.

Definitions:

SOCIAL MEDIA by Merriam Webster:
Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).

SOCIAL MEDIA MARKETING by Searchengineland.com:
Social media marketing refers to the process of gaining traffic or attention through social media sites.

Services:

Social Strategy & Planning

• Content strategy and promotion tactics
• Content editorial schedules/calendars
• Staff training on best practices
• Influencer identification and marketing programs

Social Media Implementation

• Set up and growth of Twitter and Facebook fan base
• Website optimization for following and sharing
• Manage contests, polls and sweepstakes
• Paid campaign execution
• Performance analytics & reporting