Web Analytics

Web Analytics Definition by Wikipedia:

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research, as well as a means to determine and improve upon the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Recommended reading by web analytics guru Avinask Kaushik:
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Services:

• Establish key performance indicators (KPIs)
• Web Analytics implementation
• Ongoing analysis & reporting