Avinash Kaushik is a web analytics guru, blogger at kaushik.net, author  of Web Analytics 2.0 & Web Analytics: An Hour a Day, Digital Marketing Evangelist at Google, and Co-founder of internet marketing training & certification firm Market Motive.

Avinash writes some of the best stuff on web analytics of anyone in the field, and he has a classic post on web analytics 1o1 that is a must read for anyone looking to develop an understanding of web analytics.

Kaushik writes:

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let’s try and see if we can fix this really basic problem.

Definitions and standard perspectives on these terms will be covered in this post:

1. Business Objectives
2. Goals
3. Metrics
4. Key Performance Indicators
5. Targets
6. Dimensions
7. Segments

A standard definition will be provided, but more than that my hope is to solidify your understanding with concrete examples and pictures.

Read the post here:
http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/