Burning Questions • FeedBurner’s View of the Feed Market
FeedBurner on Google Reader and more…
While it’s always encouraging to see feed subscription numbers go up (Google’s recent inclusion of subscription data for Google Reader and Google Homepage increased the number of feed subscriptions FeedBurner can report to publishers by 53% alone), these subscription numbers in a vacuum only tell part of the story. Equally important is the extent to which people are reading feeds and interacting with them. In today’s post we’ll take a look at one aspect of the feed aggregator market – the web-based aggregators – and draw some conclusions about how audiences are consuming content in new and different ways. There are obviously many other feed-reading clients we could discuss (e.g. email, widgets, desktop aggregators, etc.), and we’ll tackle those in future posts.
