Simple and Functional Website Design

Well designed websites are clean. They are easy to scan, navigate, read and use. Your visitors should always feel in control, and always know what they’re looking at. It should be easy to find what they’re looking for, and to get back to where they came from. It should be clear what you have to offer, and why they should spend their valuable time on your website.

"Make everything as simple as possible, but not simpler."
--Albert Einstein

Web design methodology

Our mission at Spring Marketing Strategies is to help small businesses deliver a compelling message to their customers, so that's where we start our web design process. How can we deliver your value proposition to your customers in the most simple, clear and visually compelling way possible? You customers should be able to understand within a few seconds of looking at any page on your website what you have to offer them.

Our design principles

Simplicity. Say only what adds value. Less is more.
Usability. Don't make them think.
White space. Blank space creates order and structure better than anything else.
Readability. Computer screens are hard on the eyes. Use large fonts.
Proper use of graphics. A picture is worth a thousand words, but that's a lot to read.

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